One of the reasons marketers and SEOs have stayed away from Tumblr is that it is not the most search-engine friendly site on the web. But that’s just a rumor. Indeed, Tumblr can be a very useful tool for SEOs and internet marketers, you just have to use it the right way and for the right purpose.
— How to Use Tumblr as Part of Your SEO Strategy | Surefire Social Socializer
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